Additional Seminar Choices

 		Changing Strategies for the Middle Markets: Will We Be Selling Something New?

Over the past several years, many large industrial customers have changed the nature of their relationships with industrial goods distributors. As specific large customer relationships have expanded in complexity and time requirements, some distributors assumed middle market customer issues would remain static. These distributors continued to pursue old strategies and provide traditional products and services through established sales forces.

In reality, quite a few middle market customers are breaking from tradition and are taking a different approach from what you might think. Some of them are teaching us important lessons they learned from our integrated supply efforts!

Speaker: Dr. William R. McCleave, Jr. PE

During This Session You Will Learn:
  • Which integrated supply concepts are rapidly migrating to smaller customers
  • The Real Value and Results Smaller Customers Expect From Their Suppliers
  • How Smaller Customers Feel About Automated Service Through Answering Machines
  • How Customers Interpret Great Service
  • The Required Customer Deliverables From Future Distributor Salespeople
  • The Requirements For Sales Managers To Ensure Customer Satisfaction
  • New Ideas For Distributors to Prosper In The Growing Mid-Markets

Who Will Benefit From This Program:

Executives and senior level management, sales and marketing managers, manufacturer managers, salespeople and manufacturer representatives

To schedule this seminar, please call WR McCleave & Associates at 704-892-4117 or email us via: bmccleave@aol.com